The Value of Google Analytics


How can Google analytics help you? Chances are in many ways, with all the updates and alterations made the new Google analytics essentially does everything except cook you breakfast.

Adding Google analytics to your site is not only beneficial but very simple to do.Google analytics can be your business marketing pro with loads of features to improve your website traffic and SEO all together. Here’s just a few key features we find the most useful and how simple it is to get started.


The first one is their remarketing feature. This shows you people who have recently searched or bought products similar to what you sell and then shows them ads for your company while they surf the web. This helps extensively for web marketing because it creates a specific target audience for you to advertise to instead of casting a line blindly (your money).

The second key feature being real-time reporting. This shows you who is on your site and where specifically they came from. This is very helpful because it allows you to see what recent ads or promotions brought in the most traffic.

Most importantly though all it takes to get started is signing up then you input the code received in your header and just like that you’re up and rolling!

Talk to Incyte now to learn more about adding Google analytics to your website!
(208) 405-0289 or email

One Page or Traditional?

When creating a website you generally have two choices. It can be a traditional site which holds many different links and portals within the site itself. Or it can be what is becoming more and more popular which is a one page site.

Why are people creating one page sites when they could have an extravagant 30+ page website? The answer is technology, mobile web users are increasing daily. Most people access the web through their phone now instead of computer.When accessing the web mobily a traditional  website is larger and may load slow, while a 1 page site is less data to load and can be easily navigated through a mobile device.

While a one page site is more mobile friendly a traditional site also has it’s values. The main being there is much more you can do with a traditional site in terms of features and layout. Also with a traditional site you can have more information instead of having to be short and to the point.

As true for anything though you get what you pay for. A one page site is not as complex and is going to cost you less in the end. But a traditional page for a more expensive cost might be what you have in mind for your the purpose of your site.

See for yourself here’s some slick one page sites as well as complex traditionals.

Slick one pagers:

Traditional Sites: A great example of a traditional site is, or on a large scale even

Younger Generation

There has been a Millennial Takeover of the Internet

Teenagers, Millennials, or the younger generation. However you refer to them,the age group  that is using internet the most averages from ages 12-20. With this said, what makes a website appealing to their generation and fits their needs/wants?

Just as curious as you are, we asked 5 college students aged 18-20 to see how their online habits compared to the large scale demographics.

We asked three males and two females the corresponding questions, and our answers are as follows. The number beside an answer represents how many people chose that same website or option.
sjgenWhat sites non social media do you visit frequently?

  • Male: 2 NFL, 1 ESPN
  • Female: Google, Netflix

What social Media sites do you use?

  • Male: 3 Facebook & Instagram
  • Female: 2 Instagram & Twitter

What are key features you notice in popular websites?

  • Male: 3 Easy Navigation
  • Female: Comedy, few ads

What turns you off to a website?

  • Male: 2 Difficult Navigation, 1 annoying ads
  • Female: unprofessional setup, not phone friendly

How do you access the web mobile or computer? Both, phone/phone/phone

  • Male: 2 Both, 1 Phone
  • Female: 2 Phone

How many hours a day would you say you spend on the web?

  • Male: 2 One Hour, 1 One-Two Hours
  • Female: 2 One Hour

So what should I implement within my website to attract younger generation?

  1. Easy navigation
  2. minimal disturbing ads
  3. mobile capable


Luckily for you Incyte can help.

Call us at 208.405.0289 to get your website with all the features needed to be the most millennial friendly website on the market!


The Importance of SEO/SEM


What is SEO?

If you have a website or have talked about creating one, SEO and SEM are two things you’ve heard about before. What exactly are they? Let’s start with SEO, (Search Engine Optimization), which by direct definition is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. To put that simply, SEO determines whether your website shows up when people are searching via Google, Bing, or other search engines. When dealing with SEO and trying to optimize your results word choice and titles matter. Search engines will narrow someones results down to the sites that use only the words they selected. So, if your website is about landscaping, but you don’t have the word “landscaping” at all on your website, the search engine is not going to find you. The more you use target words the higher you will be ranked to be found in the search engine. Using effective titles is also very important because often this summarizes the website entirely.

Why are titles critical?

seo 2Be sure to choose a title that is relevant to what your website is about. If your website is about landscaping services you probably don’t want to have a title that talks about your trucks, instead you want to have something people are looking for like “3 tricks to kill dandelions for good”.Links and reputation also play a big part in SEO to determine where your website gets ranked by the search engine. If your website has a large amount of links relating to your website the search engines can see this also which can result in a higher rank, but only if they are legit. If you just buy a bunch of links to point to your page that aren’t relating at all this will be noticed, but if you have trustworthy sites this works in your favor, kind of like kudo points for your ranking. The key to SEO is making the search engines happy. The only way to do this is by use of effective links, titles, and words. With quality information on your site it’s only a matter of time before your site is the #1 recommended by the search engine’s.

 What is SEM?

So that’s SEO, but what is SEM? SEM is Search Engine Marketing, Which is a form of internet marketing that involves the promotion of websites, generally through PPC which is short for “pay per click”. PPC are the paid ads that you see show up at the top of search results or in the sidebar. The main difference between SEO and SEM is cost, one is free and the other is money driven. Also while SEO is very broad and SEM is used to target specific users with paid links. When using SEM you are paying to bring more users to your site and potentially can increase your search engine rank. Together these two search tools help provide you with the best visibility possible for your website. Another difference is that SEO is used to capture a broad audience of people via generic search, while SEM is used to target specific users with paid links. The idea behind SEM is to figure out other searches people do that identifies them as possible customers for your business.The basic idea behind SEM is to target likely customers who may not be searching directly for your products or services.

So why are they important?

Obviously the more people who see your website is more potential revenue. To be successful you will need both of these search tools not just one as they work together. So by maximizing SEO/SEM you can achieve the highest traffic from users possible with the end result of more business for you!

What Makes a Good Facebook Page for Business?

untitledDid you know, Facebook is the largest social media network in the world with over 1.35 billion monthly users as of 2014.

About 864 million people logging in actively everyday. If your company doesn’t have a facebook page you could be missing out on a large amount of business!

1.Getting started with Facebook

Creating a Facebook page for your company is as simple as filling in some blanks, but making your page effective is a complete different story.  Many things required to have an effective Facebook page but the most important is engagement.

You could have the greatest product in the world but if nobody knows about it what good does it do you?  With Facebook you have the opportunity to continually and frequently reach out to customers reminding them of specials and deals that might be going on. You can do this through simply posting on your wall or uploading photos. If you really want to reach out though, you can place ads on Facebook that will show up to targeted customers directly.

Overall there is no better advertisement than word of mouth. By reaching out to customers and interacting with them, you leave them with a better experience and they are more likely to tell others about you just because of how much they enjoyed doing business with you.

2. Does your Facebook page serve its purpose?

 A good Facebook page serves its purpose.

If you created it to simply have better customer relations then make sure you are reaching out and interacting with clients and followers. Nothing makes someone feel special like recognition from an entire company such as a happy birthday.

An important thing to remember for a Facebook page created for customer relations is also promptness. If a customer posts a question or comment to your page be sure it is addressed in a timely fashion. This shows that you care and they are important.

On the other side of things, if you have created your Facebook page to improve sales then make your Facebook page direct purchase friendly. This way customers can purchase your product directly from your Facebook instead of having to travel through multiple links.

3.The importance of visuals

So your page serves its purpose and you are engaging with your customers, what else?

The rest is simple, it’s what you actually put ON your page. Make sure your content is useful and easy to navigate. You can assure this by creating your own apps to put on the page.

Having an awesome cover photo is also essential, Why? Because people do judge a book by its cover. If your cover photo isn’t intriguing people are less likely to continue reading about your company.

Next pick a profile picture that people can use to associate your brand/company with. Think about how the golden arch reminds all children of McDonald’s. This is the exact recognition you want.  Visuals are extremely crucial to a successful Facebook page so make sure you pick good ones!

4.Get the word out!Facebook-logo-thumbs-up

Finally, promote your page and measure growth.

If nobody knows about your page how can they visit it? Offer special deals that can only be obtained through your Facebook page. Give people a reason to like/ visit your page so that it’s worth their while.

Once your page is up and running efficiently it’s important to measure and keep track of growth. You can do this by keeping an eye on the number of people reached and likes you get from posts. Don’t forget goals are important for your Facebook page also, if you generate 50 followers in a week aim for 100 the next. To reach your goals set yourself up for success by implementing and using all of the tools offered by Facebook.


Contact Incyte Media today to see how we can help boost your presence in social media.